Reviews & Reputation Management
Reviews are one of the strongest ranking factors in Local SEO. They help customers trust your business, influence buying decisions, and signal to Google that your business is active and reliable. Managing your online reputation is essential for long-term local visibility.
Why reviews matter
- Improve local rankings — Google rewards businesses with strong review profiles
- Build trust — customers rely heavily on reviews before choosing a business
- Increase conversions — more reviews lead to more calls, bookings, and visits
- Showcase your quality — reviews highlight your strengths through real customer experiences
How to get more reviews
1. Ask directly
Most customers are happy to leave a review when asked politely.
2. Send follow-up messages
After completing a service, send a quick thank-you message with your review link.
3. Add review links everywhere
- Email signatures
- Invoices
- Business cards
- Your website
4. Make it easy
Use a short, direct link to your Google review form.
How to respond to reviews
Positive reviews
- Thank the customer
- Mention something specific if possible
- Keep it friendly and professional
Negative reviews
- Stay calm and professional
- Acknowledge the issue
- Offer to resolve it offline
- Never argue publicly
Where reviews appear
- Google Business Profile
- Yelp
- Facebook
- Industry-specific platforms
- Local directories
Where to go next
Need help improving your online reputation? Call us at
or contact our team.