Over time, website content can become outdated, unclear, or inconsistent. A content audit helps you review your pages, identify improvements, and ensure your website communicates clearly and effectively. Use this checklist to evaluate your content and strengthen your messaging.
Content Audit Checklist
1. Clarity & readability
- Is the content easy to understand?
- Are sentences short and clear?
- Is the tone conversational and friendly?
- Are paragraphs short and scannable?
2. Accuracy & relevance
- Is all information up to date?
- Are services, pricing, and details still accurate?
- Are outdated references removed?
3. Structure & formatting
- Are headings used effectively?
- Is the content broken into clear sections?
- Are bullet points used where helpful?
4. Calls to action
- Does each page have a clear primary CTA?
- Is the CTA easy to find?
- Does the CTA match the page’s purpose?
5. SEO elements
- Is the main keyword used naturally?
- Is the page title clear and descriptive?
- Are meta descriptions written and accurate?
- Are images using alt text?
6. User experience
- Are links working correctly?
- Are images high quality?
- Is the content helpful and relevant?
Where to go next
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