How do I create a logo for my small business?

Start by defining your brand personality, choosing colors and fonts, and selecting a logo type. Then create a simple, scalable design that works in different sizes.

What makes a good logo?

A good logo is simple, memorable, scalable, and aligned with your brand identity. It should work in color and black-and-white.

What are the main types of logos?

Common logo types include wordmarks, lettermarks, icons, combination marks, and emblems.

Do I need multiple logo versions?

Yes, most brands use a primary logo, a simplified version, and an icon for small spaces like social media.

What file formats should my logo come in?

You should have SVG or EPS for print, PNG for web, and a black-and-white version for versatility.

Can I create my own logo?

Yes, many small businesses start with DIY tools before hiring a designer to refine their brand.

Creating a Logo for Your Small Business

Your logo is one of the most recognizable parts of your brand. It appears on your website, business cards, social media, signage, and marketing materials. A strong logo doesn’t need to be complex—it needs to be clear, memorable, and aligned with your brand identity. If you're still defining your brand, start with our guide on what brand identity is.

Start with your brand personality

Before designing a logo, define how you want your business to feel. Your colors, fonts, and shapes should reflect that personality. If you haven’t chosen your palette yet, explore our guide to choosing brand colors.

Types of logos

Most logos fall into one of these categories:

Wordmark — business name only (e.g., Google)
Lettermark — initials or monogram (e.g., HBO)
Icon / Symbol — a simple graphic mark (e.g., Apple)
Combination mark — text + symbol (most small businesses use this)
Emblem — text inside a shape (e.g., badges, seals)

Logo design principles

A strong logo should be:

Simple — easy to recognize at a glance
Memorable — unique without being complicated
Scalable — works at large and small sizes
Versatile — looks good in color and black-and-white
Timeless — avoids trendy styles that age quickly

Choosing the right fonts and colors

Your logo should use the same fonts and colors defined in your brand identity. If you need help choosing typography, visit our guide to brand fonts.

Logo file formats you need

Make sure your final logo package includes:

SVG or EPS — for print and scaling
PNG — for websites and transparency
JPG — for general use
Black-and-white version — for versatility
Favicon / icon — for browsers and apps

Where to go next

Continue building your brand with these guides:

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