Digital Marketing Checklist
Digital marketing becomes simple when you break it into clear steps. Use this checklist to strengthen your online presence, attract more customers, and grow your business consistently.
Digital Marketing Checklist
1. Website & Branding
- Modern, mobile-friendly website
- Clear messaging and service descriptions
- Consistent branding across all platforms
- Strong calls to action
2. Email Marketing
- Choose an email marketing platform
- Add signup forms to your website
- Create a welcome email
- Send newsletters or updates consistently
3. Social Media Marketing
- Choose 1–2 platforms to focus on
- Post consistently (2–3 times per week)
- Share helpful, authentic content
- Engage with comments and messages
4. Content Marketing
- Create helpful blog posts or FAQs
- Share tips, guides, or how-to content
- Repurpose content for social media
- Highlight customer stories and testimonials
5. Paid Advertising
- Set a clear goal (calls, bookings, traffic)
- Start with a small budget
- Use Google Ads or Facebook/Instagram Ads
- Review performance weekly
6. Analytics & Tracking
- Install Google Analytics
- Connect Google Search Console
- Track calls, forms, and conversions
- Review your data monthly
7. Online Reputation
- Ask for reviews regularly
- Respond to all reviews
- Maintain consistent branding
- Share customer success stories
Where to go next
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