Paid advertising helps small businesses reach more customers quickly. Whether you're promoting a service, running a special offer, or trying to increase website traffic, paid ads give you instant visibility on platforms where your customers already spend time.
Why paid ads matter
- Instant visibility — appear at the top of search results or social feeds
- Targeted reach — show ads to people based on location, interests, or behavior
- Flexible budgets — start small and scale as you grow
- Measurable results — track clicks, calls, and conversions
- Great for promotions — boost seasonal offers or new services
Types of paid ads
1. Google Ads
Show your business at the top of Google when customers search for your services.
- Search ads
- Local service ads
- Display ads
2. Facebook & Instagram Ads
Reach customers based on interests, demographics, and behavior.
- Image ads
- Video ads
- Carousel ads
- Boosted posts
3. Retargeting ads
Show ads to people who visited your website but didn’t take action.
How to get started with paid ads
1. Set a clear goal
Do you want more calls, website visits, or bookings?
2. Choose your platform
Google for search intent. Facebook/Instagram for awareness and engagement.
3. Start with a small budget
Even $5–$10 per day can produce meaningful results.
4. Track your results
Review performance weekly and adjust your targeting or messaging.
Where to go next
Need help setting up Google or social media ads? Call us at
or contact our team.