Local Citations & Directory Listings
Local citations are online mentions of your business information — usually your name, address, and phone number (NAP). These listings help search engines verify your business details and improve your visibility in local search results.
Why local citations matter
- Improve local search rankings by confirming your business information
- Increase trust with Google and customers
- Drive traffic from directory sites
- Strengthen your online presence across the web
What is NAP consistency?
NAP stands for:
- Name
- Address
- Phone number
These details must match exactly across all listings. Even small differences — like “St.” vs. “Street” — can cause confusion for search engines.
Where to list your business
Core directories
- Google Business Profile
- Yelp
- Bing Places
- Facebook
- Apple Maps
Industry-specific directories
- HomeAdvisor, Angi (home services)
- Healthgrades (health & wellness)
- Houzz (contractors & designers)
- FindLaw (legal)
Local directories
- Chamber of Commerce
- Local business associations
- Town or regional directories
How to build strong citations
- Use the exact same business name everywhere
- Match your address and phone number to your Google Business Profile
- Fill out every field when possible
- Add photos and descriptions when allowed
- Update old or incorrect listings
Where to go next
Need help building or cleaning up your citations? Call us at
or contact our team.