Local SEO (Search Engine Optimization) is the process of improving your online visibility so customers in your area can find your business when searching for your services. When someone searches for “electrician near me,” “massage therapist in Somers CT,” or “best landscaper in Connecticut,” Local SEO determines whether your business appears.
How Local SEO works
Local SEO helps search engines understand:
- Who you are — your business name and services
- Where you are — your physical location or service area
- Who you serve — the towns or regions you cover
When Google understands these three things, it can match your business to local searches.
Where Local SEO shows up
- Google Maps
- The Local Pack (top 3 map results)
- Organic search results
- Your Google Business Profile
- Local directories and citations
Who needs Local SEO?
Local SEO is essential for:
- Service-area businesses (plumbers, electricians, landscapers)
- Health & wellness providers (massage therapists, spas, holistic practitioners)
- Local storefronts (salons, boutiques, restaurants)
- Home-based businesses
- Freelancers and consultants serving a local region
Why Local SEO matters
- Local searches lead to action — calls, visits, and bookings
- Customers trust local results — especially reviews and photos
- It levels the playing field — small businesses can outrank big brands
- It’s cost-effective — long-term visibility without paid ads
Where to go next
Need help improving your Local SEO? Call us at
or contact our team.