Your About page is one of the most visited pages on your website. People want to know who they're doing business with, what you stand for, and why they should trust you. A well-written About page helps visitors feel confident choosing your business.
What your About page should accomplish
- Build trust
- Show personality
- Explain your story and values
- Highlight your experience
- Help visitors feel connected to your brand
The About Page Framework
1. Your story
Share how your business started, what inspired you, or what problem you set out to solve.
2. Your mission
Explain what drives your business and what you aim to deliver to your customers.
3. Your values
Highlight the principles that guide your work — quality, honesty, reliability, craftsmanship, etc.
4. Your experience
Share your background, qualifications, or years in business. Keep it simple and relevant.
5. What makes you different
Explain what sets your business apart from competitors in your industry.
6. Personal touches
Add photos, team introductions, or behind-the-scenes details to make your brand feel human.
Tips for writing an effective About page
- Write conversationally — like you're talking to a customer
- Keep paragraphs short and scannable
- Use real photos whenever possible
- Focus on what customers care about most
- End with a clear call to action
Where to go next
Need help writing your About page? Call us at
or contact our team.