How to Write Website Copy
Writing website copy doesn’t have to be complicated. You don’t need to be a professional writer — you just need to communicate clearly and focus on what your customers care about. This guide walks you through the basics of writing simple, effective website content that helps visitors understand your business and take action.
Start with your ideal customer
Before writing anything, think about who you’re writing for. What problems do they have? What questions do they ask? What do they need to know before they contact you?
Write clear, simple headlines
Headlines should tell visitors exactly what the page is about. Avoid clever or vague wording — clarity always wins.
Focus on benefits, not just features
Features describe what you do.
Benefits explain why it matters.
Example:
Feature: “We install energy-efficient windows.”
Benefit: “Save money on energy bills with professionally installed windows.”
Use short paragraphs and scannable sections
Most visitors skim, not read. Break up your content with:
- Short paragraphs
- Clear headings
- Bullet points
- Bold key phrases
Include strong calls to action
Tell visitors what to do next — call, book, request a quote, or learn more. CTAs should be clear and direct.
Where to go next
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