Homepage Content Framework
Your homepage is the front door to your business. It’s often the first impression visitors have of your brand, and it needs to communicate clearly, build trust quickly, and guide people toward taking action. This framework helps you structure your homepage in a way that’s simple, effective, and easy for visitors to understand.
The Homepage Framework
1. Clear headline
Your headline should explain what you do in one simple sentence. Avoid clever or vague wording — clarity always wins.
2. Short supporting statement
Add a brief sentence or two that expands on your headline and explains who you help or what makes you different.
3. Primary call to action
Tell visitors exactly what to do next — call, book, request a quote, or contact you.
4. Services overview
Highlight your main services with short descriptions and links to full service pages.
5. Trust elements
- Testimonials
- Before/after photos
- Certifications or awards
- Years of experience
6. About section preview
Include a short introduction to your business with a link to your full About page.
7. Secondary call to action
Reinforce your main CTA with another opportunity to take action.
Tips for a high-performing homepage
- Keep sections short and scannable
- Use simple, conversational language
- Make your CTAs clear and visible
- Use high-quality images that reflect your business
Where to go next
Need help planning your homepage content? Call us at
or contact our team.