Website Features Checklist

Website features checklist for small business websites

A strong website includes the right features to help customers find information, build trust, and take action. Use this checklist to make sure your small business website has everything it needs to perform well and support your goals.

Website Features Checklist

1. Website Basics

  • Clear, simple navigation
  • Strong calls to action
  • Modern, mobile-friendly design
  • Fast loading speed
  • High-quality images
  • Service pages with helpful information

2. Contact & Lead Capture

  • Click-to-call buttons
  • Simple contact forms
  • Clear location and hours
  • Email links
  • Quote request forms
  • Live chat or messaging (optional)

3. Online Booking & E-Commerce

  • Online booking or scheduling tools
  • Product or service pages
  • Secure checkout
  • Payment processing
  • Order notifications

4. Visual Features

  • Photo galleries or portfolios
  • Before-and-after images (if applicable)
  • Customer testimonials

5. Performance & Security

  • Optimized images
  • Reliable hosting
  • SSL certificate
  • Malware scanning
  • Firewall protection
  • Regular backups

Where to go next


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