Website Speed & Performance
A fast website keeps customers engaged, improves your search rankings, and helps your business look more professional. Slow websites frustrate visitors and cause them to leave before taking action. Speed and performance are essential parts of a successful small business website.
Why website speed matters
- Better user experience — customers stay longer and browse more pages
- Higher conversions — fast websites lead to more calls, bookings, and purchases
- Improved SEO — Google rewards fast-loading websites
- Lower bounce rates — fewer visitors leave due to slow load times
Common causes of slow websites
- Large, uncompressed images
- Cheap or overloaded hosting
- Too many plugins or scripts
- Poorly optimized code
- No caching or content delivery network (CDN)
How to improve website speed
1. Compress and optimize images
Large images are one of the biggest causes of slow websites. Use optimized formats and compression tools.
2. Use reliable hosting
Quality hosting improves load times and keeps your website running smoothly.
3. Reduce unnecessary scripts
Remove unused plugins, widgets, and tracking scripts that slow down your site.
4. Enable caching
Caching stores parts of your website so it loads faster for returning visitors.
5. Use a content delivery network (CDN)
CDNs deliver your website from servers closer to your visitors, improving speed worldwide.
Performance tools you can use
- Google PageSpeed Insights
- GTmetrix
- Pingdom Tools
- WebPageTest
Where to go next
Need help improving your website’s speed? Call us at
or contact our team.