Annual Website Review Guide

Annual website review guide

An annual website review is your opportunity to step back and evaluate your website as a whole. Over the course of a year, your business evolves, customer expectations shift, and technology changes. This guide helps you assess your website’s design, content, performance, SEO, and overall effectiveness so you can plan improvements for the year ahead.

1. Review Your Website’s Design and Branding

Your website should reflect your current brand identity. During your annual review, check for:

  • Outdated colors, fonts, or layouts
  • Inconsistent branding across pages
  • Design elements that no longer match your business
  • Opportunities to modernize or simplify

2. Evaluate Your Website Content

Content can become outdated quickly. Review your pages for:

  • Old pricing or service details
  • Blog posts that need updating or removal
  • Pages that could benefit from improved clarity
  • New services or offerings that need to be added

3. Analyze Website Performance

Performance issues often develop gradually. Use tools like Google PageSpeed Insights or GTmetrix to check:

  • Page load times
  • Core Web Vitals scores
  • Large or unoptimized images
  • Unused scripts or plugins

4. Conduct a Full SEO Audit

SEO best practices evolve each year. Your annual review should include:

  • Keyword updates and new opportunities
  • Meta tag improvements
  • Internal linking enhancements
  • Fixing crawl errors in Google Search Console

5. Test Your Website on All Devices

Mobile devices change frequently. Test your website on:

  • Smartphones
  • Tablets
  • Laptops and desktops
  • Different browsers

6. Review Website Security

Annual security checks help protect your business. Review:

  • SSL certificate status
  • Admin account access
  • Password strength
  • Security plugin or firewall settings

7. Evaluate Your Website Hosting

Your hosting plan may need upgrading if your traffic or resource usage has grown. Consider:

  • Uptime reliability
  • Server response times
  • Storage and bandwidth limits
  • Customer support quality

8. Review Analytics and Business Goals

Your website should support your business goals. Review:

  • Traffic trends
  • Conversion rates
  • Top-performing pages
  • Pages with high bounce rates

Need Help Reviewing or Improving Your Website?

If an annual website review feels overwhelming or you’re not sure where to start, I can help you evaluate your site and plan improvements for the year ahead.

Request Website Help

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