Website Performance Overview

Website performance overview

Website performance refers to how quickly and smoothly your website loads, responds, and displays content to visitors. A fast, stable website creates a better user experience, improves search rankings, and increases conversions. A slow or unstable website, on the other hand, can frustrate visitors and cause them to leave before they even see what you offer.

This overview introduces the key concepts behind website performance, including Core Web Vitals, hosting quality, image optimization, and code efficiency. These elements work together to determine how well your website performs for real users.

Why Website Performance Matters

Website performance affects nearly every part of your online presence. A well-optimized website helps you:

  • Improve user experience — visitors stay longer and engage more
  • Boost search rankings — Google rewards fast, stable websites
  • Increase conversions — faster sites lead to more leads and sales
  • Reduce bounce rates — slow pages drive visitors away
  • Build trust — a smooth website feels more professional

What Affects Website Performance?

Several factors influence how quickly and smoothly your website loads:

  • Hosting quality — your server’s speed and reliability
  • Image optimization — file sizes, formats, and loading behavior
  • Code efficiency — CSS, JavaScript, and HTML optimization
  • Browser caching — storing assets for faster repeat visits
  • Content Delivery Networks (CDNs) — delivering content from nearby servers
  • Core Web Vitals — Google’s key performance metrics

What Are Core Web Vitals?

Core Web Vitals are a set of performance metrics that measure how users experience your website. They focus on loading speed, interactivity, and visual stability. You can learn more in our dedicated guide: What Are Core Web Vitals?

Explore the Website Performance Vertical

This vertical includes detailed guides on improving performance, optimizing Core Web Vitals, and understanding the tools that help you measure success.

Need Help Improving Your Website’s Performance?

If your website feels slow or you're unsure how to improve Core Web Vitals, I can help you optimize speed, stability, and user experience so your site performs at its best.

Request Website Help

Continue exploring the Website Performance & Core Web Vitals vertical through our resource hub.

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