Website Features Small Businesses Need
A successful small business website needs more than good design — it needs the right features to support your goals, improve user experience, and help customers take action. This guide covers the essential features every small business website should include. If you're still planning your content, visit our guide on preparing website content.
Essential website features
1. Mobile-friendly design
More than half of all website traffic comes from mobile devices. A responsive design ensures your site looks great on phones, tablets, and desktops.
2. Clear navigation
Visitors should be able to find what they need quickly. Simple menus and clear page structure improve user experience.
3. Contact forms
Contact forms make it easy for customers to reach you and help reduce spam. Include fields for name, email, phone, and message.
4. Strong calls to action
Tell visitors what to do next — call, book, request a quote, or learn more.
5. Fast load times
Slow websites lose visitors. Fast hosting and optimized images help keep your site running smoothly.
6. SEO-friendly structure
Basic SEO helps customers find your business online. This includes clean URLs, headings, meta descriptions, and alt text.
7. Security features
Your website should include SSL encryption, secure hosting, regular updates, and malware protection. Learn more in choosing web hosting.
8. High-quality images
Photos of your business, team, or work help build trust and credibility.
9. Social media integration
Add links to your social profiles to help customers connect with you across platforms.
10. Analytics tracking
Tools like Google Analytics help you understand how visitors use your site and where improvements can be made.
Where to go next
Continue planning your website with these guides:
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