Preparing Website Content
Content is the heart of your website. Before design, layout, or features come into play, your message needs to be clear, organized, and ready to present to your customers. Preparing your content early makes the entire website-building process smoother and more effective. If you're still planning your site structure, start with our guide on how to plan a website.
What content does your website need?
Most small business websites include:
- Homepage — your main introduction
- About page — your story and credibility
- Services pages — what you offer and why it matters
- Contact page — how customers can reach you
- Optional blog or FAQ — helpful resources for visitors
Tips for writing effective website content
1. Keep it simple and clear
Avoid jargon and long paragraphs. Speak directly to your customers’ needs.
2. Focus on benefits, not just features
Customers want to know how your services help them. Highlight outcomes and value.
3. Use headings and short sections
Break up your content to make it easy to scan and read quickly.
4. Include strong calls to action
Tell visitors what to do next — call, book, request a quote, or learn more.
5. Gather high-quality images
Photos of your business, team, or work help build trust and credibility.
Organizing your content
Create a simple document or folder with:
- Page titles
- Headings and subheadings
- Paragraph text
- Images and captions
- Contact information
- Any downloadable files or forms
Where to go next
Continue planning your website with these guides:
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