Visual Branding Tools for Small Business
You don’t need to be a designer to create strong brand visuals. Today’s tools make it easy to build a consistent brand identity using simple, beginner-friendly platforms. Whether you're choosing colors, picking fonts, creating a logo, or building a style guide, the right tools can save time and help your brand look polished. If you're still defining your brand, start with our guide on what brand identity is.
Tools for creating logos
These tools help you design simple, professional logos:
- Canva
- Looka
- Adobe Express
- Hatchful
For a deeper understanding of logo design, explore creating a logo.
Tools for choosing brand colors
Explore color palettes and test combinations with:
- Coolors
- Adobe Color
- Khroma
- Canva Color Palette Generator
If you need help choosing your palette, visit choosing brand colors.
Tools for selecting brand fonts
Find high-quality, free fonts using:
- Google Fonts
- Fontshare
- Adobe Fonts
- Canva Font Library
Learn how to pair fonts effectively in choosing brand fonts.
Tools for building a brand style guide
Create a simple style guide using:
- Canva Brand Kit
- Notion
- Google Docs
- Figma
For a full walkthrough, explore building a brand style guide.
Tools for creating branded graphics
Design social media posts, flyers, and website graphics with:
- Canva
- Adobe Express
- VistaCreate
- Snappa
Where to go next
Continue building your brand with these guides:
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or reach out to our team.