What is social media marketing?

Social media marketing is the process of using platforms like Facebook, Instagram, and LinkedIn to connect with customers, share content, and promote your business.

Which social media platforms should small businesses use?

Most small businesses start with Facebook, Instagram, and LinkedIn depending on their audience and industry.

How often should I post on social media?

Consistency matters more than frequency. Posting 2–3 times per week is a good starting point for most small businesses.

Do I need professional photos or videos?

No. Authentic, helpful content often performs better than polished promotional posts.

Social Media Marketing Basics

Social media marketing helps small businesses connect with customers, build trust, and stay visible online. You don’t need to be an influencer or post every day — you just need to show up consistently with helpful, authentic content.

Why social media matters

Your customers are already there — scrolling, researching, and asking for recommendations
It builds trust — people buy from businesses they feel connected to
It’s free to start — no budget required
It increases visibility — especially when paired with local SEO
It supports every stage of the customer journey

Best platforms for small businesses

Facebook — great for local businesses and community engagement
Instagram — ideal for visual brands and service providers
LinkedIn — perfect for B2B and professional services
TikTok — optional, but powerful for creative short-form content

What to post

Behind-the-scenes content
Tips and how-to posts
Customer stories and testimonials
Before-and-after photos
Service highlights
Local community involvement

Tips for effective social media marketing

Be consistent — even 2–3 posts per week works
Use simple, authentic photos
Engage with comments and messages
Share helpful content, not just promotions
Repurpose content across platforms

Where to go next

Need help building your social media strategy? Call us at Phone Number or contact our team.