What are website goals and conversions?

Goals and conversions measure important actions visitors take on your website, such as filling out a form, calling your business, or making a purchase.

Why should I track conversions?

Tracking conversions helps you understand what drives results, which pages perform best, and where improvements can increase leads or sales.

What tools can track conversions?

Google Analytics, Google Tag Manager, and some website platforms allow you to track conversions such as form submissions, calls, and purchases.

How to Track Goals & Conversions

How to track website goals and conversions

Tracking goals and conversions is one of the most important parts of website analytics. It shows how effectively your website turns visitors into leads or customers—and helps you understand what’s working and what needs improvement.

Whether you want more form submissions, calls, bookings, or purchases, conversion tracking gives you the data you need to grow your business.

What Counts as a Conversion?

A conversion is any action you want visitors to take. Common examples include:

Submitting a contact form
Calling your business
Booking an appointment
Signing up for a newsletter
Downloading a resource
Making a purchase

How to Track Conversions in Google Analytics

Google Analytics allows you to track conversions by setting up “events” or “goals” depending on the version you use.

Common conversion tracking methods:

Tracking form submissions
Tracking button clicks (e.g., “Call Now”)
Tracking page visits (e.g., “Thank You” pages)
Tracking purchases or checkout steps

Using Google Tag Manager for Advanced Tracking

Google Tag Manager makes it easier to track specific actions without editing your website’s code.

You can track:

Button clicks
Link clicks
Form submissions
Scroll depth
Video plays

Tracking Phone Calls

Many small businesses rely on phone calls. You can track calls using:

Call tracking numbers
Click‑to‑call event tracking
Google Ads call tracking (if running ads)

Tracking E‑commerce Conversions

If you sell products online, you can track:

Purchases
Revenue
Cart abandonment
Product performance

Why Conversion Tracking Matters

Conversion tracking helps you:

Measure what truly drives results
Identify your highest‑performing pages
Improve your calls‑to‑action
Optimize your marketing campaigns
Increase leads and sales

Learn more: How to Read and Interpret Analytics Reports

Need Help Setting Up Conversion Tracking?

I can help you track the actions that matter most and turn your analytics into real business insights.

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