Small Business Website Analytics & Tracking

Website analytics help you understand how visitors find, use, and interact with your website. With the right tools and a clear understanding of key metrics, you can make smarter decisions that improve performance, conversions, and overall business results.

This vertical provides beginner-friendly guidance on traffic sources, user behavior, conversions, analytics tools, and how to interpret reports.

Explore the Website Analytics Guides

• Website Analytics Overview
• What Is Website Analytics & Why It Matters
• Understanding Traffic Sources
• Understanding User Behavior Metrics
• Understanding Conversion Metrics
• How to Set Up Website Analytics Tools
• How to Track Goals & Conversions
• How to Read and Interpret Analytics Reports
• Common Analytics Mistakes to Avoid
• When to Consider a Data-Driven Website Redesign