Website Analytics Overview
Website analytics help you understand how visitors find and interact with your website. Instead of guessing what’s working, analytics give you real data about traffic, behavior, and conversions—so you can make smarter decisions that improve your website’s performance.
This guide introduces the basics of analytics and prepares you for deeper topics like traffic sources, user behavior, and conversion tracking.
What Are Website Analytics?
Website analytics are measurements that show:
- How visitors find your website
- What pages they view
- How long they stay
- What actions they take
- Where they leave
Learn more: What Is Website Analytics & Why It Matters
Why Analytics Matter for Small Businesses
Analytics help you:
- Understand your audience
- Improve user experience
- Increase conversions
- Identify what content performs best
- Make data-driven decisions
What You Can Learn from Analytics
Analytics reveal insights such as:
- Which marketing channels bring the most traffic
- Which pages keep visitors engaged
- Where users drop off
- Which actions lead to conversions
Learn more: Understanding Traffic Sources
Related Analytics Topics
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