How to Choose a Web Designer

How to choose a web designer for your small business

Choosing the right web designer is one of the most important decisions you’ll make during your website project. The right designer will understand your goals, communicate clearly, and guide you through the entire process. If you're still preparing your content, visit our guide on preparing website content.

What to look for in a web designer

1. A strong portfolio

Review their past work to see if their style and quality match what you want for your business.

2. Clear communication

A good designer explains their process, timelines, and expectations in a way that’s easy to understand.

3. Transparent pricing

Look for clear pricing structures and written proposals. Avoid vague or open-ended quotes.

4. A defined process

Professional designers follow a structured process that includes planning, design, development, revisions, and launch.

5. Ongoing support

Ask whether they offer maintenance, updates, or training after the website goes live.

Questions to ask before hiring a web designer

  • What is your design and development process?
  • How long will the project take?
  • What do you need from me to get started?
  • Do you provide hosting or domain support?
  • What happens after the website launches?

Common red flags

  • No contract or written agreement
  • Unclear pricing or hidden fees
  • Poor communication or slow responses
  • Outdated or low-quality portfolio
  • No clear process or timeline

Where to go next

Continue planning your website with these guides:


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