Email marketing is one of the most effective and affordable ways for small businesses to stay connected with customers. It helps you build relationships, share updates, promote services, and encourage repeat business — all from a channel you own and control.
Why email marketing works
- You own your audience — no algorithms or pay-to-play rules
- It’s cost-effective — often free to start
- It builds loyalty — consistent communication builds trust
- It drives repeat business — reminders and offers bring customers back
- It’s measurable — track opens, clicks, and conversions
Types of emails small businesses send
- Newsletters
- Promotions and special offers
- Service updates
- Educational content
- Appointment reminders
- Welcome emails for new subscribers
How to get started with email marketing
1. Choose an email marketing platform
Tools like Mailchimp, Constant Contact, and ConvertKit make it easy to manage subscribers and send emails.
2. Build your email list
- Add signup forms to your website
- Offer a simple incentive (guide, discount, checklist)
- Collect emails at events or in-store
3. Send helpful, relevant content
Focus on value — not just promotions.
4. Stay consistent
Weekly, bi-weekly, or monthly — choose a schedule you can maintain.
Where to go next
Need help setting up email marketing for your business? Call us at
or contact our team.