Your domain name is your website’s address — the place customers go to learn about your business. A strong domain name builds trust, improves memorability, and supports your brand identity. If you're just starting your planning process, visit our website planning overview.
What makes a good domain name?
A strong domain name is:
- Short — easier to remember and type
- Simple — avoid hyphens and unusual spellings
- Brandable — reflects your business name or identity
- Easy to spell — reduces user errors
- Memorable — sticks in your customers’ minds
Should you choose a .com domain?
The .com extension is the most trusted and widely recognized. If it's available, it's usually the best choice. However, alternatives like .net, .co, or industry-specific extensions can work if your preferred .com is taken.
Branding vs. keywords
You can choose a domain based on:
- Your brand name — best for long-term growth
- Keywords — helpful if your brand is new or generic
Branding usually wins in the long run. For more branding guidance, explore our branding & visual identity resources.
Check availability and variations
Before finalizing your domain, check:
- Availability of the .com version
- Common misspellings
- Social media handle availability
- Trademark conflicts
Where to go next
Continue planning your website with these guides:
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or reach out to our team.