Website Planning & Preparation for Small Business
Planning a website is one of the most important steps in building a strong online presence. Whether you're launching your first site or preparing for a redesign, taking time to plan your goals, content, features, and structure will save time, reduce costs, and lead to a more effective final product. If you're still defining your brand, start with our guide on branding and visual identity.
Why website planning matters
A well-planned website:
- Supports your business goals
- Improves user experience
- Helps you communicate clearly
- Reduces redesign costs later
- Makes the design process smoother
Key steps in planning your website
1. Define your website goals
What do you want your website to accomplish? Common goals include generating leads, showcasing services, educating customers, or selling products. Your goals will shape your content and features.
2. Choose your domain name
Your domain should be simple, memorable, and aligned with your brand. Learn more in choosing a domain name.
3. Prepare your website content
Content is the foundation of your website. Gather your text, images, service descriptions, and contact information early. Explore our guide on preparing website content.
4. Understand the features you need
Do you need a contact form, booking system, blog, or e-commerce? Your required features will influence your platform and hosting. Learn more in website features small businesses need.
5. Choose your hosting
Reliable hosting ensures your website loads quickly and stays online. Explore your options in choosing web hosting.
Where to go next
Continue planning your website with these guides:
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