Planning your website is one of the most important steps in building a strong online presence. A well-planned website is easier to build, more effective for your customers, and better aligned with your business goals. If you're just getting started, begin with our website planning overview.
1. Define your website goals
Your goals shape everything—from your content to your design. Common goals include:
- Generating leads
- Showcasing services
- Educating customers
- Selling products
- Improving credibility
2. Identify your target audience
Understanding who your website is for helps you create content and design that resonates with your ideal customers.
3. Create a simple sitemap
A sitemap outlines the pages your website will include. Most small business websites use:
- Homepage
- About page
- Services pages
- Contact page
- Optional blog or FAQ
4. Prepare your content early
Content is the foundation of your website. Learn how to prepare it in our guide on preparing website content.
5. Choose your website features
Features depend on your goals. Explore common options in website features small businesses need.
6. Select your domain name
Your domain should be simple, memorable, and aligned with your brand. Learn more in choosing a domain name.
7. Choose your hosting provider
Reliable hosting ensures your website loads quickly and stays online. Explore your options in choosing web hosting.
Where to go next
Continue planning your website with these guides:
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